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AI multiplies what engineers already bring. Those with a strong foundation produce stronger output; those with surface-level familiarity produce confidently wrong output. The engineers getting better are the ones treating AI as a starting point for thinking, reading the output critically before shipping. The teams that plateau are the ones that treat velocity as the metric, as their understanding quietly stops keeping pace.

When Netflix made producing content cheap, the judgment to make shows that actually work for people became the thing that differentiated one platform from another. The same shift is happening in product design right now. AI has made building interfaces fast, and in doing so, exposed what was always the more valuable work

Most eCommerce stores losing conversions aren't losing them at checkout. They're losing them on the product page — the highest-intent moment in the entire funnel. Here's what actually separates pages that convert from pages that don't.