Notes from the field
What we're learning building stores, apps and sites for growing brands, and what we'd do differently next time.

The Value of Not Knowing: How QA Advocates for Users
A QA specialist experiences features the way real users will, catching what's confusing instead of just what's broken. Here's why that perspective matters.
Tália Beltrão ·

On Calculated Risks: Adopting AI Without the Gamble
Standing still cost Stack Overflow and Tailwind. How technology leaders can take on AI as compensated risk, and why understanding decides how far you can push.
Felipe Dos Anjos ·

Your Team's Hidden Curriculum
Every team learns unwritten values from its leader's choices. Here's the weekly ritual Fetchly's design team uses to shape that curriculum on purpose.
Tim Huey ·

Shopify Plus and AI: What Your Dev Team Needs to Deliver
AI is reshaping Shopify Plus storefronts. Here's where AI projects break, and what it takes for a development team to ship features that hold up.
Mick Schroers ·

Authorize LLM Agent Tools in Rails With Existing Code
Your Rails app already knows who can see what. Reuse that authorization for your chatbot's LLM tools instead of building it a second time.
Felipe Dos Anjos ·

AI Doesn't Add Skill. It Multiplies What's Already There.
AI doesn't add engineering skill, it multiplies what's already there. How the best engineers use it to build understanding, while others quietly fall behind.
Nifemi ·

What AI Can't Do in Web and Mobile App Design & Development
AI might generate your UI in hours, but mobile app development still requires human experience and judgement on UX execution. Here's what prompts can't replace.
Tim Huey ·

Troubleshooting ECommerce Store & Product Page Traffic
51% of top ECommerce sites have poor product page UX that hurts performance no matter the traffic.
Tim Huey ·
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Douglas H. Clements, Ph.D., University of Denver
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Spencer Steffen, VP of Engineering, Oats Overnight
