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The Part AI Can't Prompt For
When Netflix made producing content cheap, the judgment to make shows that actually work for people became the thing that differentiated one platform from another. The same shift is happening in product design right now. AI has made building interfaces fast, and in doing so, exposed what was always the more valuable work
The Problem Isn't Your Traffic. It's Your Product Page.
Most eCommerce stores losing conversions aren't losing them at checkout. They're losing them on the product page — the highest-intent moment in the entire funnel. Here's what actually separates pages that convert from pages that don't.
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