Case Study: Website Rebuild With A Unified Sales-Cycle CRM
How Fetchly rebuilt the Container Alliance CRM and website. Read our web and application development case study covering architecture, design, and delivery.
Fetchly ·
- 1
- Connected system, from lead to payment
- Full
- Sales cycle in one place
- Faster
- Quote-to-close conversions
- Sector
- Industrial containers & logistics
- Challenge
- Fragmented sales tools slowed growth: lead capture, quoting, invoicing and payments all lived in different places.
- What we did
- A rebuilt website on a unified sales-cycle CRM, with third-party integrations across the full funnel.
- Services
- Custom CRMWeb developmentIntegrationsSales automation
When Fragmented Sales Tools Slow Down Growth
Container Alliance had outgrown their existing systems. Their CRM couldn't handle the full sales cycle in one place—lead capture, quoting, invoicing, payments, and customer communication were fragmented across tools. Their website wasn't pulling its weight either: slow, dated, and not built to convert potential customers. They needed both rebuilt, and they needed them talking to each other.
Building a Unified Sales Cycle CRM
We've worked with Container Alliance for several years. The rebuilt CRM now handles the entire sales cycle: lead capture, quote generation, customer relationship management, invoicing, payments, and email communication. It integrates directly with their website, pulling real-time data from partners and products. We're currently building a new module to bring delivery and driver logistics into the same system.
Redesigning for Faster Conversions
The website got a full web design overhaul—faster, more user-friendly, and built for conversion. Potential customers can get instant quotes, find information quickly, and connect with sales in a few clicks, making closing deals faster and improving the overall customer experience.
Third-Party Integrations That Power the Platform
The system connects CallRail for call tracking, Zoho for invoicing, Stripe for payments, Hygraph for content management, Postmark for email delivery, and Interchange (coming soon) for product management.
A Single Connected System for Long-Term Growth
Container Alliance now operates on a single connected system—CRM, website, and third-party tools all working in sync. They have the automation and flexibility to strengthen customer relationships and set themselves up for long-term success.